Event description
About this Event
C4 Rally: ICC to Ironroot Republic Distillery
C4 continues to evolve.
What began as Cars & Cigars has grown into something more intentional—Cars, Cigars, Coffee, and Community. This rally marks the next step.
C4 @ ICC — The Starting Line
We’ll begin the morning at Industrial Cigar Co. with a relaxed car show atmosphere. A clean mix of builds, from curated show cars to daily drivers, all parked with purpose.
- Complimentary coffee and donuts
- Time to walk the lot, connect, and settle in
- Live filming of Saturday at the Shop from 10:00–10:30 AM
No pressure, no judging—just a proper start to the day.
The Rally
At 10:30 AM, we roll out together from ICC and head north.
The drive is part of it. No rush, no chaos—just a solid group moving in the same direction.
Ironroot Republic Distillery — The Destination
An award-winning Texas distillery known for pushing boundaries in American whiskey. Family-owned and rooted in craft, Ironroot blends tradition with precision to produce bold, expressive spirits.
For the rally, we’ll have:
- Patio access for cigars and conversation
- A private distillery tour
- Time to explore and settle into the space
Flow of the Day
- 9:30 AM — Arrival at Industrial Cigar Co. (coffee & donuts)
- 10:00–10:30 AM — Saturday at the Shop live
- 10:30 AM — Rally departure
- ~11:30 AM — Arrival at Ironroot Republic Distillery
We’ll have access to the distillery until 5:00 PM. Come and go as you please.
This is a one-way rally. After arrival, you’re free to stay, head out solo, or roll back with a group when you're ready.
Open to everyone—show car or daily driver. If you enjoy good cars, cigars, and the right kind of company, you’ll feel at home.